Our client is the leading lifestyle full-service restaurant group in Indonesia. Since its founding, it has
successfully built strong brand equity over its nearly 10 brands spread across prime tier-1 cities in Indonesia.
Case Studies
We offer high-touch support to add value throughout the entire engagement
Case Studies
We offer high-touch support to add value throughout the entire engagement
Project Eden
Transaction:
Corporate Restructuring and Private Capital Raising
Status:
Completed, 2023
Project Background
Our client is the leading lifestyle full-service restaurant group in Indonesia. Since its founding, it has
successfully built strong brand equity over its nearly 10 brands spread across prime tier-1 cities in Indonesia.
The company is renowned for offering distinctive dining experiences, best-in-class hospitality, and elevated
cuisine. Its commitment to excellence has cultivated strong customer loyalty, making them the preferred
choice for dining among friends, family, and colleagues.
Panasean was engaged to help craft the company’s equity narrative, support its corporate restructuring
efforts, and oversee the overall deal process leading to a successful fundraise in 2023 from a financial
investor.
1. IDENTIFYING THE MOST OPTIMAL STRUCTURE
We supported our client in identifying a transaction structure that offered both cost-efficiency and alignment with the founders' objectives. We examined multiple possible scenarios and, together with tax and legal counsel, provided recommendations to the company regarding the most advantageous structure. To ensure a seamless transaction, we furnished comprehensive action plans based on our extensive transaction experience that anticipated potential risks and included strategies to mitigate them to complete the process in the most tax efficient and commercially viable manner.
2. MANAGING THE OVERALL PROCESS
As the lead advisor, we supported the client in overseeing communications and working relationships with tax and legal counsel and independent external appraisers, as well as providing high-touch support throughout the negotiation process with the investor to ensure interests were aligned and that the transaction was executed thoroughly and in timely manner.
3. FUNDRAISING ADVISORY
We formulated our approach based on a deep understanding of the Founders' unique aspirations and the company’s long-term business objects to pinpoint the most suitable investor. Additionally, drawing on our extensive knowledge of the F&B industry, we constructed an equity story that not only highlighted the company's premium attributes but also showcased Indonesia’s massive middle-class potential and growing appetite for full-service dining.
